It should be a strong, eye-catching introduction that conveys the purpose and benefits of the app, so users know what they’ll get from it.Īt the same time, the Promo Text should be used for any new or ongoing promotions. The app’s Promo Text should provide information about the app itself, as users will see it early on. Developers should describe the core features and promotions in a concise manner and test different lengths and messaging to see what provides the best conversions. The Promo Text can be up to 170-characters, although it can be truncated if it goes that long. As such, it is important to keep best practices in mind when writing your Promotional Text. That being the case, Promo Text can also be an important conversion factor from both the product page and Apple Search Ads results.Īllowing developers to change the Promotional Text independent of new releases means they can use it as a way to let users known about short-term promotions, events or other topical features.Īs a visible asset, promotional text is helpful for conversions even if it doesn’t provide keyword indexation. It’s one of the earlier things a user sees on the product page, so it’s key for catching users’ attention and drawing them to read the rest of the description.Īdditionally, the Promo Text will appear in Apple Search Ads results from the search page if no creative sets are displayed. It is still a useful tool for developers, whether or not they’re launching a new release of an app. The Promo Text is not required by default, so developers can choose whether or not to include it with their app. Instead, the purpose of the Promo Text is for conversions. If it were used for keyword indexation, developers could theoretically submit new promotional text frequently just to add new keywords. Promotional Text is not indexed for organic keywords by Apple. While most changes to an app’s listing on the Apple App Store require the app be updated to deploy them, the Promotional Text can be updated at any time. Essentially, it acts as an additional part of the introduction. Promo Text is a 170-character section on an app’s App Store page that appears at the top of the description for the app and in the product page view. The Promotional Text’s value for conversion makes it a helpful tool for App Store Optimization. This can include short pitches or taglines, but a common purpose is to let users know about promotions and changes for the app. The Promotional Text is a section of an iOS app page that provides quick information about the app.
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